Here you’ll find a number of helpful links and more information on the Best Pharma Brands report. We encourage you to share your thoughts and favorite insights on social media with the hashtag #BestPharmaBrands.
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Best Pharma Brands is InterbrandHealth’s inaugural Top 10 ranking that quantifies the corporate brand’s contribution to business performance in the biopharmaceutical industry.
Best Pharma Brands is powered by Interbrand’s ISO certified brand valuation methodology, which quantifies the measurable, financial impact that a company’s brand has on its overall business performance.
Best Pharma Brands reflects Healthcare Professionals’ current perceptions of brand value, measured through a global online survey. The report focuses on the prescription portion of a biopharmaceutical company’s total revenue. Other revenue sources, including consumer health, over-the-counter products, medical device sales, diagnostics, and animal health are excluded from the analysis.
In addition to the ranking and supporting commentary, the report examines industry trends and provides data-driven insights on topics such as the influence of the corporate brand in an adoption decision, mergers and acquisitions, and corporate citizenship, revealing a clear picture of how corporate brand can create value. The report sets an important industry benchmark and highlights the potential for future change.
InterbrandHealth is the only full-service branding consultancy with an exclusive focus on health, and the global center of excellence for all health business at Interbrand. For more than 35 years we have combined strategy, creativity, and analytical rigor to help companies grow and achieve leadership positions in their industries.
As the leaders in brand valuation and the publisher of the Best Global Brands ranking, Interbrand has pioneered the idea that brands have a tangible value as business assets. In 2016 InterbrandHealth published the inaugural Best Pharma Brands, a Top 10 brand ranking of global biopharmaceutical companies.
As part of Interbrand and the Omnicom Group Inc. (NYSE: OMC), we provide service and support in all key global markets. For more information, please visit us at InterbrandHealth.com and follow us on Twitter, LinkedIn, and Facebook.