Livionex brings tech to dental care

To celebrate the launch of Interbrand’s Breakthrough Brands report, InterbrandHealth spoke with a number of health and wellness brands that have changed the market in an effort to disrupt the traditional healthcare ecosystem.

You probably haven’t spent a lot of time thinking about your toothpaste since the hoopla over whitening formulas died down. But gum disease affects more than 50% of adults in the US alone, and can lead to major health problems including cancer, stroke, heart disease and diabetes.

Los Gatos, California-based Livionex has aspirations to use its technology in oral care, ophthalmology and dermatology to enhance the quality and longevity of human life. The brand’s first product, Livionex Dental Gel, is a breakthrough innovation that replaces toothpaste and aims to reinvent brushing teeth.

The Silicon Valley-developed gel claims to be 2.5 times more effective at cleaning teeth than other leading toothpastes by breaking the molecular bond that adheres plaque to the tooth. As a bonus, the gels don’t contain triclosan, an anti-bacterial compound that has been linked to skin irritation, endocrine disruption and antibiotic resistance.

We spoke with CEO Amit Goswamy to learn more about the brand.

How would you describe your brand in three words?
Life-changing. Science. Breakthrough.

What’s your brand mission?
Improving oral health by eradicating gum disease.

How would you categorize the business you are in?
Delivering a Silicon Valley approach for a mature industry with ineffective solutions.

How would you define a disrupter brand, in ten words or less?
Providing breakthrough solutions for old problems in a mature marketplace.

What in healthcare needs disrupting?
While most Americans brush with toothpaste, 90% of American adults still suffer from gum disease caused by dental plaque. Gum disease has been linked to arthritis, atherosclerosis, Alzheimer’s and more. Large multinationals have been unable to address this problem. This silent epidemic can now be addressed with new science and technology from Silicon Valley.

What’s the feeling or experience you hope a customer has when interacting with your brand?
Trust and a sense of relief that finally there is a solution that actually works in eliminating dental plaque for a healthier mouth. Gratitude: Cheaper, faster, less painful, and fewer visits to the dentist..

What do you see as your biggest opportunity and/or challenge to future growth? 
Education. Moving the conversation on toothpaste away from “how does it taste?” to “does it work?”

What’s the most important trait for a leader to have?
The ability to inspire confidence.

How many hours do you sleep a night?
4-8.

On any given workday, your predominant state of mind is…?
Thoughtful.

More from the Interbrand Breakthrough Brands 2017 report.

This interview originally appeared on brandchannel.

Contributors

Senior Marketing Manager, InterbrandHealth