NorthShore-LIJ shares new name and future strategic outlook

September 21, 2015

 


Earlier this week, NorthShore-LIJ, the 14th largest health system in the United States, announced a unanimously approved name change to Northwell Health. InterbrandHealth was proud to partner with Northwell Health on this exciting project, which will open up a new chapter as the hospital system expands beyond the New York metropolitan area. As stated by Northwell Health CEO Michael Dowling: “The Northwell Health name is a reflection of our past and a beacon of our future. It’s unique, simple and approachable, and better defines who we are and where we are going.”

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About InterbrandHealth
InterbrandHealth is the only full-service branding consultancy with an exclusive focus on health, and the global center of excellence for all health and wellness business at Interbrand. For more than 35 years, we have combined strategy, creativity, and analytical rigor to help companies grow and achieve leadership positions in their industries. As the leaders in brand valuation and the publisher of the Best Global Brands ranking, Interbrand has pioneered the idea that brands have a tangible value as business assets. In 2016 InterbrandHealth published the inaugural Best Pharma Brands, a Top 10 brand ranking of global biopharmaceutical companies. As part of Interbrand and the Omnicom Group Inc. (NYSE: OMC), InterbrandHealth provides service and support in all key global markets. For more information, please visit us at InterbrandHealth.com and follow us on Twitter, LinkedIn, and Facebook.

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