Educated in her native Israel, Orna began her career at two prominent Tel Aviv agencies before relocating to New York City in 1998. Following three years at AKA Advertising (now SapientNitro, NY) she worked over nine years at G2 Branding & Design, a division of Grey Advertising & has spent the past 5 years at Interbrand NY where she pursue her passion for branding.
The recipient of dozens of industry awards, her work has spanned the full spectrum of marketing communications extending from pure brand identity to advertising, packaging, point-of-purchase, digital, promotion, environmental and beyond.
Orna’s distinctive work for some of the world’s leading brands is the definition of insight-driven design. Her unique combination of strategic discipline and fresh perspective has led to inspired global brand identity initiatives for world-class companies.
“I believe that the power of design lies in its ability to generate emotions before they can be translated into intellectual thoughts. For this to happen the combination of intelligence, creativity, excellent craft and courage all need to exist.”
Clients have included: Absolut Vodka, Level Vodka, Heineken, GSK, P&G, Pantone & X-Rite, Kmart, The Port Authority of NY & NJ, J&J, Children Hospital of Philadelphia, Roche, FDA, Quest Diagnostics, Medtronic, Everyday Health, Foot Locker, Hilton Hotels.