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Featured

Quest reimagines diagnostics

Should your pharma company be building a branded house?

Craig Konieczko

Best Pharma Brands

2016

Work

Branding Merck for Mothers

How Prozac brought depression out of the dark

From North Shore-LIJ to Northwell Health

Views

Article

How private equity deals benefit from branding, fast

Jacob Romansky
Article

5 Questions with Triangle Capital’s Richard Kestenbaum

Craig Konieczko
Article

5 Questions with Peloton's Brad Olson

Nicole Diamant
Article

Using brand to grow from niche to mass market

Jim Mooney

News

New rules for Cannes Lions Health could mean more pharma winners

March 6, 2018

R. John Fidelino to serve as Jury President during Cannes Lions International Festival of Creativity

February 28, 2018

Carolinas HealthCare System is now Atrium Health

February 7, 2018

R. John Fidelino named 2017 Cannes Jury President

January 26, 2018
Growth starts here
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